(Industries)
Media & Entertainment
Helping creative and media businesses turn audiences into sustainable growth.

Overview
Nigeria’s creative industries reach audiences across the continent and beyond. Turning that reach into sustainable revenue is the challenge.
We help studios, music and streaming businesses, publishers and event operators sharpen their growth strategy, build digital distribution and run their operations as they scale.
What leaders are facing
- Audience growth that doesn’t translate into revenue
- Distribution spread across many platforms
- Production and rights managed informally
Where we add value
- Growth and monetisation strategy
- Digital distribution
- Operating model design
- Production workflows
Who we work with Film and production companies, music and streaming businesses, publishers and event operators.
Questions for leaders in media & entertainment.
(Key questions) Draft
- Which audiences and formats make money, and which only build reach?
(Typical engagements)
Where we often start.
A growth and monetisation strategy
Decide where to focus across audiences, formats, platforms and revenue streams.
Digital distribution
Plan how content reaches audiences across platforms and how the business captures the value.
Production operations
Bring structure to production planning, budgets and rights so the business can take on more without losing control.
Our founders bring experience of operating model design, process change and technology delivery from a global consulting firm, applied to Nigerian operating realities.
(What we do)
How we help.
Strategy & Growth
Make the right choices about where to play and how to win.
Explore Strategy & GrowthCustomer & Commercial
Build stronger customer relationships and better commercial performance.
Explore Customer & Commercial(Questions)
Frequently asked questions.
- Do you work with independent studios and creators?
- Yes, particularly those building a business around their work and ready to add structure.
- Do you provide creative or legal services?
- No. We focus on strategy, operations and technology, working alongside your creative and legal advisers.
Start a conversation.
Whether you’re defining a new strategy, navigating transformation or looking for the next source of growth, we’d like to hear what you’re working on.